Cookie Policy

Cookie Policy

Last updated: 2 May 2026.

This policy explains which cookies and similar technologies PaletteReveal and its partners may set in your browser, why, and how you can change or withdraw your consent at any time.

1. What cookies are

Cookies are small text files saved by your browser when you visit a website. They allow the site (or third parties working with it) to remember information across pages and sessions — login state, language preference, shopping cart contents, ad personalization, and so on.

Modern websites also use related browser-storage technologies — localStorage, sessionStorage, and pixel beacons — that serve similar purposes. Where this policy says "cookies", it covers all of them.

2. The categories we use

European law (the GDPR and the ePrivacy Directive) groups cookies into categories. PaletteReveal uses only two:

2.1 Strictly necessary cookies (no consent required)

These are essential to make the site work. Without them, the site can't render or function correctly. We use these whether you accept or reject the optional categories.

NameSet byPurposeLifetime
pr_cookie_consentPaletteRevealStores your accept/reject choice for advertising cookiesPersistent (until cleared)
Cloudflare anti-abuse cookies (e.g. __cf_bm)CloudflareBot mitigation, DDoS protection, rate-limiting abusive traffic30 minutes – 1 hour

2.2 Advertising / personalization cookies (consent required)

If you click Accept on our cookie banner, Google AdSense and its partners may set cookies that personalize the ads shown to you, measure ad performance, and prevent the same ad from being shown too often. If you click Reject, we signal Google to deliver only non-personalized ads (no cross-site tracking for ad targeting).

Name (examples)Set byPurposeLifetime
__gads, __gpi, IDEGoogle AdSenseAd personalization, frequency capping, measurement13 months
NID, SOCSGoogleUser preferences across Google services6–24 months

For the full list of Google ad cookies and their purposes, see Google's cookie policy.

3. What we DON'T use

4. How to manage your consent

On PaletteReveal

The cookie banner appears at the bottom of the page on your first visit and offers two clear choices: Accept or Reject. Your choice is saved in your browser's local storage as pr_cookie_consent with the value accepted or rejected.

To change your mind: clear the pr_cookie_consent entry from your browser's site data for palettereveal.com and the banner will reappear.

How to clear it depends on your browser:

Or simply clear all site data for palettereveal.com via your browser's privacy settings.

At the source (Google)

You can also opt out of personalized ads system-wide:

In your browser

You can configure most browsers to block third-party cookies entirely, which prevents the AdSense category from being set even if you click Accept. The trade-off is that some sites won't work correctly with this enabled.

5. International users

If you visit from outside the EU/UK/EEA, the consent banner still appears but the legal framework that requires it (GDPR / ePrivacy) doesn't apply to you in the same way. We show it globally so the experience is consistent and your privacy is respected regardless of jurisdiction.

California residents have additional rights under the CCPA/CPRA — see Section 5 of our Privacy Policy.

6. Changes to this policy

If we add new categories of cookies (for example, if we start using analytics or run a separate marketing pixel), we'll update this page and re-prompt for consent before any such cookie is set.

7. Contact

For cookie or privacy questions, write to [email protected].

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